automatic customer book

The Automatic Customer by John Warrillow [Book Review]

As many of you may know, I have a serious problem. It’s called ‘Trip-To-The-Bookstore-Itis‘. It’s a disease that I’m dealing with that includes multiple trips to the book store each and every week. After you start showing up at these stores consistently, not only do the staff members come to know you by name but you start seeing books over and over again…

The Automatic Customer is one of those books I’ve noticed over the past few months of hanging out in the bookstores. And I’m not sure why I didn’t pick this up sooner, because what this book talks about I’ve been a huge fan of for many years.

The Automatic Customer talks about the power of building subscription based business models in any industry. Examples like Amazon Prime, Netflix and membership websites online have shown not only huge growth but a smarter way of building long term income.

I’ve been using these same practices for years and most of my websites not only have a freemium model, but all of them have a recurring subscription upgrade option built right into them.

automatic customer

The author argue that this way of doing business is not limited to any sector or industry and that EVERYONE can benefit from this practice.

I couldn’t agree more!

What I loved about this book was that there was absolutely zero fluff. It got down to the nitty gritty right away and broke down 9 different subscription models that we can all use in our businesses. Plus it dove into the math behind WHY this form of income generating is so powerful. No inspirational quotes, just great advice and fantastic information!

I absolutely loved this book and while I didn’t grab it the first time I saw it in the book store, I’m glad I finally picked it up and read it. Again, I’ve been a huge fan of recurring subscription payments as the foundation for my business. The Automatic Customer gave me great ideas on how to improve it plus cemented my belief that this is THE BEST way to generate long term income!

2 thoughts to “The Automatic Customer by John Warrillow [Book Review]”

  1. Hey Jon! I wonder if they have meetings for your addiction? I just googled “Bookstore Addiction” and its a popular search term. Glad that you found an enjoyable book that fits into our businesses so well.

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