Here’s a term that might not get talked about much – The engagement channel! Exactly what is it? I’m not going to throw the Oxford dictionary definition at you, instead I’ll share with you this graphic… It’s basically every single way your customer engages with you. It’s how you communicate your message and your value […]
Category: Email Marketing
Stop Wasting Time, Build Your Email List Now!
In a private Skype group last night, the topic came up once again….How do we get more people focused on building their email list? Broken record I know… You’ve heard it before multiple times in the past month I’m sure… But one attendee Carla Frey decided to compare building an email list to Einstein’s popular […]
Turning Leads Into Loyal Customers
Everyone loves talking about leads! Especially in affiliate and email marketing. You’ve heard the countless speeches about; “The money is in the list!” “The fortune is in the follow up!” That’s fine and dandy, but how do we take a lead and turn that person into a loyal customer for years to come. It’s actually […]
How To Sell In Any Market Or Industry
Selling! It’s a scary topic. Everywhere you turn you read blogs and ‘experts’ that tell you how to sell more and generate sales anytime you want. I admit, selling used to scare me more than public speaking and while I consider myself ‘decent’ at sales, I know there is so much more I can learn […]
The Shooter & The Target
“It Ain’t The Targets Fault…” That’s a quote from Adversaries Into Allies by Bob Burg, the book I’ve been reading this week and it quite possibly one of the biggest takeaways from ANY book I’ve read in recent memory. Let’s analyze this and find out why I think it’s so powerful. First of all…We are […]