I was really fired up today! I love Mondays. When you are in business for yourself, all days of the week are great but there is something about Mondays….While the rest of the working world dreads them, you look forward to them.
It’s another full week for you to improve on your business, create some awesome content and provide value for your customers and clients. But getting back to the topic….Today’s show was all about people!
People are the life blood of any online business. Before a sale is made, an email is sent, a campaign is started…A relationship is formed.
The problem with online business in the past is that it had this ‘holier than thou’ approach to it…I’m the provider of a service, you are the customer! I say, you do!
Thankfully, in 2016…The playing fields are now level thanks to social media and when you start to treat customers as a commodity, your time in business will be short. It comes down to this simple fact…You must put PEOPLE before profits!
People…Human beings…Flesh and blood! We are a unique species…There is no one else like you on the planet! You are one of a kind and with that, comes different dreams, aspirations, and goals….
Knowing how to cater to individuals is a trait that marketers today should concentrate on more. In my opinion, the more PERSONAL you get with your customers and the more of a relationship you both have, the better.
I know that scares a lot of ‘experts’ and people that have been doing things a certain way for years. Hands off right? Let your customer service staff handle these people, you want nothing to do with them…Well you are missing out on a huge opportunity to grow yourself and your business.
Learn what fires your customers up! Ask them questions about what drives them? Find out about their failures, their successes and their fears. The more you learn about the PEOPLE in your business, the better.
It’s not easy…We are after all, human. And with that comes ego, pride, know it alls, Negative Nancies and Passionate Paul’s…But it’s worth it. The relationships you build with your customers today, can potentially last a lifetime!