An Interactive Way To Generate Great Content For Your Subscribers

My mission statement for my business hasn’t changed much over the years, I’m always looking for ways to provide better value for my subscribers and customers…

In fact, it’s part of what drives me daily. I know how important creating good content is for my subscribers and business, and I’m always looking for ideas on how to improve.

Part of my arsenal is my personal library…

personal library

Not only am I a big fan of personal development and self-education, these books give me great ideas on what to write about, what to do videos about and lessons that can benefit anyone trying to build business online.

However, that’s me ‘assuming’ things…

I’m assuming people share my love of books (so I write about what I read). I’m assuming people want to read about building email lists and email marketing (so again, I write about that…)

Another technique that I’ve been practicing lately has been to ASK my subscribers what they want to learn about by ways of sending surveys.

I did a survey for another blog that I write and asked a few questions to the subscribers. I was surprised by what I discovered…

What I ‘assumed’ people wanted to learn about, wasn’t really what the majority of them wanted. So by ASKING for their input and feedback, I was able to create content for them.

That’s a huge win for me and for my subscribers. I got to learn what they truly wanted to read about, and delivered valuable content to them by asking them what they thought.

So of course, my personal library and love of reading will always come up with good ideas for content, but the more we start asking our subscribers what THEY want, the better we can serve them.

And the more we serve others and provide value for them, the better our relationships become with our subscribers!

7 thoughts to “An Interactive Way To Generate Great Content For Your Subscribers”

  1. Your post makes so much sense Jon. In marketing we often get it wrong. We think of and build a product based upon what we think people want and then wonder why it didn’t work, when we should have just asked what people want and then create the solutions or content for them..

    1. Thanks Carla, yup I agree. We assume so much but I think a big win in marketing is when we stop assuming and start asking more questions 🙂

  2. Depends on what percentage of your subscribers participate in the survey. Suppose one had a hundred subscribers and 10 of them completed the survey. 4 of them might want you to write about X, 2 of them want you to write about Y, and 2 others want you to write about Z, one of them want you to write about A, and the remaining one wants you to write about B. What about the other 90 subscribers? Is one to assume that they also want to read about the wishes of the other 10 subscribers?

    1. Then you cater to the people that took action an answered the survey 🙂

      I mean you will never get 100% completion on a survey, so you have to use and judge the numbers you get.

      For me, it was about 30-40 responses, so it gave me a good idea of what people wanted.

      It’s not an exact science, but I listened to the people that did respond. 🙂

  3. Great post Jon and that’s right! Great comment Carla. Asking makes a huge difference than assuming. When I was taking classes in the early 90’s for data communications I had a teach that said to “Never Assume Anything!” That stuck in my head ever since. This probably applies with most everything to achieve more accurate results. 🙂

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