I read an amazing blog post earlier this week that inspired me to talk about this heated but almost comical subject…The hype and lies of the internet marketing world.
The post was from a marketer named Andy Brocklehurst and in it, he argued that most don’t have what it takes to build an online marketing business. And I couldn’t agree more…
It’s not that the opportunities aren’t out there, far from it. I truly believe it’s the mindset of the people this industry seems to attract.
Now here’s where I add my two cents into the discussion…
We need a scape goat! Let’s point the finger shall we? We’ll call this little bugger the Purple Spotted Golden Unicorn of Internet Marketing.
While he’s prancing and dancing around the industry, he spews lies like these;
“You can make money immediately from this opportunity!”
“It’s so easy, even my kid can do it!”
“30 days from now, you’ll be financially free…”
Oh that little unicorn….He sure does tell a good fib.
Now for the reality check…In my almost 2 decades of being in business online, I have yet to see anyone strike it rich overnight. What I have seen is tens of thousands of dollars in investments in ones business. I’ve seen late nights and early mornings working on ad copy and email campaigns. I’ve seen a whole lot of stress, too much in fact. And don’t forget the bickering and drama that sometimes pops up…
Nope , no instant riches there….
But here’s what I have seen as well:
A Love For The Hustle – When you genuinely LOVE what you do for a living, nothing will stop you. Internet marketing truly is the greatest business on planet earth, and when you love it THAT much, it’s never a job.
Being Thankful It’s Hard – As Andy states, 95% of the people that start an online business won’t be around in a year, and that translates into low competition for those that stick to it and keep moving forward!
The Journey Is Where The Wealth Is Found – The relationships you build. The networks you grow. The connections you make. Everything you learn….The journey is where your fortunes will be found. Stop worrying about immediate ROI and look at the big picture. Think of working on your business and passions for a year, that’s 365 days of awesome growth and learning! I guarantee you, 365 days of experience will transform your life AND real opportunities will start to pop up because of that investment in time…
The money will be there, when you put the JOURNEY first!
So does it exist? That fancy spotted unicorn we’ve all heard of? It does…And it’s nasty. The problem is that we don’t see it for what it truly is…It’s not the instant riches we’re promised. It’s not the 30 days to financial freedom we’ve been told it is…It’s hype. It’s a fairy tale….And it’s designed to do one thing only, separate you from your hard earned money.
The legit opportunities are out there, but to this day, I truly believe the best opportunity online is…You!
Invest in yourself, everyday!