Fair warning, I’m a huge huge huge fan of this book. I started reading it ‘last year’ after Christmas and even though I finished it in 2017, this could have easily been my favorite book of 2016. To be brutally honest, I can’t remember a book that I enjoyed reading so much in a long long time.
The Revenge of Analog is a story about the human experience. It’s about the things you grew up with. The things that made us human. It’s about printed books, vinyl recordings, Polaroid cameras and everything in between. It’s about the stuff that should have died with the digital revolution…But instead has not only survived but thrived in a digital world.
David Sax’s book documents not only how these type of analog mediums carved out a niche for themselves and with it, continued to grow and prosper in a time when the cards were stacked against them. I mean…Vinyl records! Think about those old LP’s you might have stashed away in your basement (I know I have quite a few…)…They are actually INCREASING in sales for the first time in years.
How about retail?
Wasn’t Amazon.com supposed to kill off retail and bookstores completely? Well it hasn’t happened and there are signs that it never will.
This book will take you back to a time and remind you why you fell in love with certain media in the first place. David argues that there is pride in ownership with a lot of these kind of analog items which makes a whole lot of sense. Think about your ‘digital music’ collection and then think about the ability to hold, feel and play your music on a 12inch vinyl recording. There is something so simple and pleasing to it, and this book describes EXACTLY what that is for each of us.
I really can’t describe how much fun this book was to read and it actually gave me some pretty cool ideas that I plan on using today in my business…For example, have any of you been receiving those new post cards I’ve been sending out? I’m of the belief that ANALOG is what will now help separate you from the masses in a digital world. Not saying computers are dying LOL What this book argues and what I agree with is that this stuff MEANS something to people…There is a huge difference between getting a thank you card in the mail versus another email….’thanking you‘.
This book will give you goosebumps reading it, but give you great ideas to think about especially if you are an entrepreneur.
Highly recommended and a must read for anyone serious about the…Errrrrr…Future!
Want A Copy Of The Revenge of Analog? It’s simple! I’ll be giving away a copy of this book and shipping it to one lucky reader of Plus1Daily. All I need you to do is to share this blog post for everyone to see and use the hash tag #Plus1DailyBookReviews , and you’ll be entered to win! I’ll announce the winner live on air this week! Good luck and happy reading!
Little disclaimer…If you think I’m just talking smack and this book isn’t THAT good, check this out….Sold out on Amazon lol So as soon as they get more copies, I will send one to the winner of this week’s giveaway. Or find it in my local bookstore….GASP! See, the Revenge of Retail is real!!!!