Here we go! It’s time to roll up our sleeves and dig into ‘Start With Why‘ by Simon Sinek.
This is the new book we will be reading over the next 2 weeks for the Book Club and we’re looking at Part 1 of Start With Why.
These were the first 2 chapters and it gave us a good frame and idea on where we are headed with this best seller.
The big take away from me is that Simon Sinek states businesses in 2017 are actually going after ‘transactions’ rather than trying to build loyalty.
He claimed we use ‘manipulation techniques’ to make the sale which he states, isn’t a bad thing per se, because it does work. But if we are to truly build lifetime customer loyalty we need to focus on something MORE.
Techniques like price, promotions, fear (scarcity), aspirations and novelty are what drives ‘transactions’ in this day and age and Simon made cases for each example.
I ‘THINK’ I know where this is going, which may bite me in the butt because the first chapter was titled….”Assume You Know“.
However the frame is there. Simon is setting us up for a big ah-ha moment which I can’t wait to read in the next few chapters…And yes, I snuck a look 😉
What are your main take aways from these first 2 chapters?
The big one for me, like I mentioned, is that we need to stop going after ‘transactions or sales’ only. We need to set up our businesses to develop life long loyalty with our customers and clients.
And the next few chapters, I’m sure we will find out exactly how to do that…
Let’s hear your thoughts, get the discussion fired up by asking yourself…How else are transactions driving business in this day and age rather than companies focused on building loyalty?
I look forward to reading your answers and thoughts…