I was reading my journal today and found some notes I wrote about the importance of using visuals to help sell your products and services online. This was important years ago when I wrote it down and it’s even more critical to your online sales process in 2016.
Let’s think about this…
People don’t buy products online, they buy pictures of products…You need to put quite a bit of emphasis on your visuals when coming up with a strong campaign.
Whether it’s you personal brand. An affiliate marketing product. An evergreen marketing tool. Or just a simple squeeze page…HOW you present your offer will have a huge impact on whether or not you get the desired result.
So we need to focus on 3 things;
1. Pictures / Images of the Product / Service
2. Videos of the Product / Service
3. Text and Ad Copy describing the Product / Service
Think about it. We don’t have the benefit of a physical store where potential clients can come and poke around. In fact, most of the products and services we do sell online are digital anyways. So with that, the IMAGE and visuals what ends up selling the product. That’s what people are essentially buying (with the value and benefits delivered after).
This is why it’s so important to spend effort and a budget on this. What’s really good to note, it doesn’t cost tens of thousands o dollars to put a good image out there. A quick trip to places like Fiverr can get you all the professional graphic designs you’ll need and you can do it for a small budget.
There is really no excuse for having a mediocre image online. We can use these visuals to help sell our products and services easier and cheaper than ever before.
Stop getting Cousin Ed to design our websites, blogs and sales pages using Microsoft Paint from 1997. Spice up your visuals and start getting better results today!