Pewdiepie? What is a Pewdiepie, and why is that important?
Until very recently, I had no clue what/who a Pewdiepie was. Right up until I started reading about him (yeah, it’s a person) in most major news media, trending on Twitter, and several people whom I listen to on YouTube began discussing the issues that make this – important – to everyone in business.
Here is a short history lesson about the subject:
Pewdiepie had one of the largest followings on YouTube Red (their paid service) for his show and was one of the highest paid content providers. He was part of Maker Studios, which, in turn, is owned By Disney. Why is all this – past tense – verbiage? He was recently dropped by Disney, his show (and some of his personal channel videos) banned from YouTube, and no longer works at/with Maker Studios.
Why did this happen you may ask?
He produced (according to the sources mentioned above) a series of shows/comments that contained anti-semitic and racist materials/references.
Disney and YouTube terminated contracts based upon – damage – they perceived to their brand. Pretty simple, really. They had to protect the image of their brand and made a business decision with regard to that. He went from a hero – to a zero – in a heartbeat, all because of his own actions and personal brand perception.
Ok, now that you know a bit about what happened, how does that apply to everyone here?
No one here, that I know of anyway, has contracts with major content providers or is considered a – major player – on YouTube or other social media. However, that doesn’t mean that – brand perception – isn’t valuable to your endeavors.
For most of us, – we – are our brand. We all try and present ourselves to potential, and current, consumers in a positive manner. One that offers an implied willingness to work with them to offer products/services of value. Or, want to be perceived as someone worthy of working with by others.
EVERYTHING you do on social media, Forums, Skype chats, and video conferences (even those not recorded or released to the public) can, and probably will, affect the – brand – you wish to portray to others. There is no difference if it is on a personal Facebook page, or the Twitter business account, it – matters – what you say/do.
We live in a – connected – world, one that exists on a cloud, and stores massive amounts of information about you that can be found by anyone with an internet connection. People Google those they may want to enter into a business relationship prior to making decisions. They look for positive, and negative, reviews not only about your business but you as well. They will seek you out on social media, read about how you do/don’t like (insert whatever it is here), and use that as part of the decision making process about you.
Even in semi-private chats (video or text) where people you may want to entice to work with you are at, what you say, how you respond to others, and the – persona – you portray, WILL be used at some point.
Are you serious about your business? Do you offer anything that enhances discussions? Are you helping others? Are you negative, or positive? And so forth.
Basically, it all comes down to the old adage of “THINK before you speak”.
Yes, we are all free to do as we please. But remember, along with that – freedom – comes responsibility for our actions – and accepting any possible repercussions.
There may come a day when you are the one being considered by others for something that you have sought to achieve. It may be a featured YouTube channel, potential for increased business growth, being accepted by a mentor you value, or even a new job.
Plan now to ensure that what you do/say today doesn’t affect the future of your brand negatively. What is past, is past. We can only control how we move forward on this path along the journey.
If we all truly looked at where we are, I am sure we could see an opportunity to improve. I know I have significant room for improvement in this aspect.
Let’s start TODAY! Don’t get “Pewdiepied”!
With Sincere Thanks
“The only limits we have are those you impose upon yourself. Remove the limits!”
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