Your audience expects it. They want valuable relevant copy that informs and inspires. The best thing about giveaways is that it can make them reconsider their perspective and look to you as an authority within the field. If you are doing business today online, giveaways are an essential marketing tool to generate interest and keep […]
Month: March 2016
How to Start Engaging Your Customers Using Email
For many small businesses, nothing beats email marketing for effectiveness, convenience and affordability. According to Salesforce.com, more than 90 percent of consumers use email on a daily basis. Although email is on the downswing as a personal communications method, it’s still the number-one digital way to stay in touch with friends and family, topping texting […]
Social Media – Waste Or Winner
Social media. Facebook, Twitter, Periscope, Instagram, Blab, Snapchat, Blogs – the list is almost endless and growing daily. But what -is- it really? “Media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” – Wikipedia Now we know! Congratulations! Thank […]
4 Essential Elements of a Good Email Marketing Campaign
Once you have a visitor signed up for your email list, it is time to get down to the nitty-gritty of effective email campaigns. Since your recipients likely get upwards of hundreds of emails a day, it’s important that any email campaign that you launch has these four crucial elements to make it successful. 1. […]
9 Reasons Why Using Email to Reach Clients Is Smarter Than You Think
Email is an essential business tool in this interconnected world. It stands as one of the most useful communication tools to reach clients and prospects when they want to be reached. There is a place for other methods of outreach but email remain a top avenue of business communications. Email is an effective tool for […]