Oh boy, Monday was a mess! I was all excited to share with everyone the awesome book I read over the weekend and the message of bringing marketing back to providing real value AFTER a sale…However YouTube (and my computer) had different plans. I was giving a pretty intense talk about marketing funnels and how […]
Month: November 2016
One Hour Marketing by Herman Pool [Book Review]
I saw this book the other day when I was in the local book store and while I’ve been ‘marketing’ for almost two decades now I have been going through a renaissance of sorts. The industry I’m involved in is going through a rough time and this book caught my attention…Why? Sometimes, we don’t know […]
So They Call It Tick Journaling [VIDEO]
Apparently there is a name for this…It’s called ‘tick journaling‘ and even though I didn’t know it had an official name until yesterday, it’s one of the most effective ways to practice goal setting that I’ve ever used in my career. Let me give you a quick run down… I was reading ‘One Hour Marketing […]
Industry Standards – Sure you want them?
Disclaimer: The following relates primarily to U.S. based business, although most Countries have similar agencies and regulations to follow. Industry Standards. What are they? Standard Industrial Classification (SIC) Codes and the recently adopted North American Industrial Classification System (NAICS) is a listing used by business and Government to identify the type of operation. These affect various regulatory and […]
2 Critical Steps To Master Before You Advertise Anything Online [VIDEO]
Learning to advertise online! It’s a funny little concept. Since the first banner ads to the latest PPC technology, we’ve been on the never ending mission to master online advertising. I think we have it all backwards personally! I think we focus so much on the ad and where to advertise, we forget that there […]