Don’t worry! This isn’t a blog post about investing in blue chip stocks!
Neither is it an introduction to the latest bitcoin investment scheme. I’m actually going to talk about…You.
I was reminded of a book I read years ago called You Inc. In it, the authors talk about doing everything you can to ‘sell yourself’ and make yourself as marketable as possible. Those lessons I still hold true to this day because I always said that you need to treat your brand and your business as a blue chip stock.
And what do I mean by that?
If you are not familiar with the term, here’s what Wikipedia states;
Interesting characteristics wouldn’t you agree?
We already know that people do business with those they know, like and trust. But here’s another factor in that equation…People do business with people who actually…Walk the walk.
The trust that they are searching for are found in quality and value as well as reliable service.
We’re starting to see a pattern here right?
When we start to treat ourselves as ‘blue chip’ stocks, we are in fact getting people to know, like and trust us because everything we do is built around quality and reliability. This is huge in today’s day and age of limited attention spans and fly by night opportunities.
What are you putting out in the market?
Are you investing in your personal growth?
Immersing yourself in communities with like minded individuals so that you can grow professionally?
Are you visible around the web, in social media settings as well as blogs, forums and networking events?
The more you think of yourself as a blue chip stock the more you start to develop those crucial relationships that will help you for years to come. It will also help you attract good business because folks will see you actually walking the walk. They will want to be around you…
Know. Like. Trust…But let’s add Quality & Reliability to the mix.
These factors combined with the action you take every single day, will turn you into a business and brand that people will want to work with for years to come.
See it’s easy, and people always say ‘investing’ is complicated 😉