What a remarkable time to be in business for ourselves. Social media has changed the game for some many of us. The opportunities are endless and potential is around every corner…
However I’m about to be the bearer of bad news…
The world doesn’t need…
Another widget marketed to us ad nauseam!
The big promise that ‘Company X’ has the best product ever created and it’ll change the world once their customers try it….
Been there, done that and got the t-shirt!
The problem with business is that we tend to fling money at the problem, thinking that if we present our offers to enough people, we’ll make more money. And of course, that requires big capital, big budgets and a whole lot of pitching…
Here’s what I have been learning lately, as entrepreneurs we need to stop trying to ‘tell‘ the world we have the best new widget on the market…Instead we need to show potential customers our awesome widget through….
Our social media content.
Un-popular opinion – Everyone in business should develop a ‘media company mentality!’
You see, we have at our disposal, some of the greatest forms of ‘advertising‘ in history…Social media platforms like Facebook, YouTube, Instagram, Twitter and yes… Some apps on Steem as well.
Social media allows us to SHOW rather than tell. We build relationships with our followers, and with our tribes! They get to know us as brands and in some cases, even as everyday people…Our entire marketing strategy should be focused on that simple fact…
Social media is filled with people, and people LOVE to buy things…But hate to be ‘sold’. (That’s a Jeffrey Gitomer quote, you should read his books…He’s awesome!)
So back to Company X….
Company X has a fantastic new widget that they are bringing to market. Company X doesn’t want to just shoot ads on some banners and maybe a TV spot or two…Instead, they want to focus on the people. The relationships…
They set up a campaign where they create content for their customers…Using the social media platforms that fit their marketing strategy.
They develop eye catching graphics for Pinterest. They produce some quality video spots to run on YouTube and Instagram. Their team also puts together a fancy ‘ask me anything‘ campaign for Facebook and Twitter.
Company X has become a media company.
Their job is to SHOW their potential customers how amazing ‘Their Widget’ is…By using and leveraging all the amazing tools at their disposal…
This is a fundamental shift in thinking when it comes to marketing strategy…We develop the media and WE put it to market…
This PULLS people to us without ever pitching or hard selling a thing.
To me, this is the way business should be run now and in the future. Putting the focus on people and developing those relationships through engaging content that again, pulls people to our ‘widget’. Not forcing it down their throat…
On top of all that, the more content we create, the more we become ‘top of mind’ to our potential customers.
That’s just a win-win all around….
What are your thoughts on developing a ‘media company mentality’?
The Union Is Here!
Blockchain meets Affiliate Marketing….
CTP Condenser – https://www.CTPtalk.com
CTP Token on Steem-Engine – https://steem-engine.com/?p=market&t=CTP