Let’s take a trip! Back in time! I needed customers! I needed to build a business. I needed to actually make money…
As a young entrepreneur I tried my hand at every get rich quick scheme you could imagine. I tried this program. Bought that product. I was the definition of a slot machine marketer. Until I ‘stopped’ trying to sell and make money…
Yeah you read that right!
When I actually stopped trying to sell things to people, I started to actually SELL things to people. Let me explain.
I changed the way I looked at my customers. I stopped thinking of them as user names and user numbers, they were actual people behind these online profiles. I didn’t have 5 people join my downline, I had Kent, Nancy, Kevin, Monty and Henrik join my downline….
Each one of them had dreams, goals and business plans that I needed to know about, and see how I could help them achieve those goals. It changed the way I thought about business. And when I did, I started to actually attract more people and more customers. I started to give them value and put people before profits.
Seems too good to be true right? You might be telling yourself…”Sure Jon, people before profits…Sounds great but this isn’t a charity!”
Agreed! But your customers are the life blood of your business. Without them, you have nothing and we need to remember that. They don’t necessarily care about what YOU are promoting, they want YOU to give them value and good service. If what you promote, fits into their plans, adds value to their dreams and goals…You win!
Know your customer!
Know what they want, and how you can help them achieve it. The golden rule is treat others like you want to be treated, I’d say treat them GREAT without expecting any reciprocity. Treating people and putting them first is the RIGHT thing to do, in all situations.
And then a beautiful thing starts happening…You start ‘selling’ more, because you remember that THEY come first. Always!