We’re going to talk about money today…But don’t let it scare you! And to do so, we’re going to have to go back in time a few years ago!
Microsoft had just spent about $400 million dollars to become the official tablet of the NFL! What a great strategy right? If you turned on any NFL game then (and now) you’ll see Surface Pro logos plastered everywhere. On the side lines, on the field, in the coaches hands…The Surface Pro was and still is every where a camera turned…
$400 million dollars is a nice chunk of change to spend on an advertising and branding campaign. So naturally, when people think of what tablet is sponsoring the NFL, you’ll think…Surface Pro!
Opening night of the new season and the live to air broadcast had the play by play guys say how awesome it was that all the coaches were using ‘iPads‘ on the side lines…
Wait a minute?
iPads? Isn’t that the number one competition for Microsoft’s Surface Pro and arguably THE brand most thought of when it comes to tablet computing.
Are you starting to see the trouble with…Throwing money at a problem?
You see, far too often we think if we ‘spend’ more money we’ll solve all our marketing and branding problems. If we drop thousands on a cool ad, we’ll be the talk of the town.
The issue is, we are asking the wrong question…Instead of asking ‘How do I spend more money to become top of mind’, the right question should be..
“How Do I Become Remarkable?”
What kind of value can I deliver to my customer that makes me stick out from the noise? How can I become a better choice for my customers than any of my competition?
So that it doesn’t matter if they spend 400 million bucks or 40 dollars extra on their advertising, MY brand and my services are what people choose!
We don’t need to be the next Apple and create a better iPad, we just need to do things differently than our competition and offer more value by being remarkable, each and every day!