I’ve been in this industry for a long time. People always ask me, how do you promote online? What’s your SEO strategy? How do you build your mailing lists?
My response, is never very popular when I say things like…I use traffic exchanges and free to low cost advertising methods.
I’m usually looked at side ways and told that it’s all junk traffic and not worth the effort.
My stats tell me different and the fact I’ve almost been in business online for 20 years tells me, I’m on to something 😉
Listen, I’m the first to say, these type of programs have taken a dive over the past few years and while I can still get dozens of new people joining my mailing list using this simple squeeze page…Somethings are just beyond my control.
Whether it’s the culture of the 140 character or less society we live in, or that 99% of people that try end up giving up a year later…Online business and this industry specifically isn’t as easy as one might think.
So when it comes to how I promote, I worry about what I can control.
1. The first thing I can control is my attitude…I understand that sending 1000 hits using these free sources isn’t going to set the world on fire, but if I concentrate on promoting long enough, as much as I can, for as long as I can…My numbers will be there.
2. The second thing I can control is HOW I promote. I use this basic and simple format for my squeeze pages. A headline / logo. An auto loading video. A lead capture form. That’s it. I’m not trying to over complicate my message, I just get it out there and keep it out there.
3. And finally, I entice the viewer with a bonus if they opt into my list. Something as simple as my 7 part e-report is a free gift I give away to new subscribers to my list. It’s simple but has a ton of value. This helps my conversions a bunch.
And then finally, I revisit that whole ‘attitude’ thing. I don’t want or expect results over night. I stay the course. I stay in front of people every day and *gasp* imagine that…I start getting results and fill my funnel with awesome leads and fantastic potential customers.