I saw this book the other day when I was in the local book store and while I’ve been ‘marketing’ for almost two decades now I have been going through a renaissance of sorts. The industry I’m involved in is going through a rough time and this book caught my attention…Why?
Sometimes, we don’t know everything we THINK we know so it’s important to not only refresh our minds but also learn new things in the process.
One Hour Marketing by Herman Pool is a brilliant short book on my favorite topic of all time…Marketing.
And while this book doesn’t talk about marketing mixes, 4 P’s and demographic studies…It talks about breaking your marketing down into simple steps that can generate huge results in today’s day and age.
Herman writes 8 short and information packed chapters that covers everything from how to get a proper mindset before stepping into the marketing arena to developing a solid game plan using the tools available at your disposal.
He touches on the old marketing funnel and AIDA formula (for all you old school marketing mavericks…lol)
However the bulk of Herman’s message centers around the ‘Customer Lifecycle’ which he argues is the proper way to conduct any marketing in 2016.
I couldn’t agree more.
This model is as flawless as it gets with delivering huge value many times over AFTER you have completed a sale. Herman argues that the true power in marketing is the continued relationship with your customers after you make the sale.
In previous marketing history, the funnel ended at the sale. You created awareness to build interest and desire…but after the sale was made the relationship ended.
This hurts so many marketers and businesses in today’s day and age. This lesson itself is worth the price of the book.
Overall, One Hour Marketing is an enjoyable short read and something that should be on every online marketer / advertisers book shelf. This is a message that is critical to success in 2016 and beyond…
Want A Copy Of One Hour Marketing It’s simple! I’ll be giving away a copy of this book and shipping it to one lucky reader of Plus1Daily. All I need you to do is to share this blog post for everyone to see and use the hash tag #Plus1DailyBookReviews , and you’ll be entered to win! I’ll announce the winner live on air this week! Good luck and happy reading!
Note: Congrats to Leone Marziano for tweeting out this blog post and winning a copy of One Hour Marketing. Your book will be shipped ASAP!!!
13 thoughts to “One Hour Marketing by Herman Pool [Book Review]”
Ok Jon, would you quit all ready. I’m way behind now,
LOL Sorry man….I’ll slow down…Maybe. lol
Hi Jon sounds l like a great book for a very interesting read!!
Thanks Barb, yes it was. Very short and to the point.
What’s new in your poor life? Still no payments,still no answer from support,but found time to write another bs. Marketer 😀
I’m sorry, we cannot seem to find an account from EnterYourEmailHer7@gmail.com with the username F****Y**
Again, if you wish to contact me and let me know what your real name is and account, I can look into it. Until then, I’ll keep trying to find your account but F***Y** doesn’t seem to be coming up.
Mr Y* what’s a matter do you really hate yourself that much?, That you have to leave such a hateful comment on an Awesome Blog post. I ‘m pretty sure you can get counseling for whatever it is that has you so down,.
Still only blablabla. If you dont’ understand,my question-WHY YOU DON”T ANSWER TO SUPPORT TICKETS AND WHY YOU DON’T PAY MONEY ?
Yeah still can’t find your account….So kinda hard to pay commissions to someone who doesn’t want to be known.
We pay every Friday and have since 2011. Ask our members, there is no issue there. If your account was suspended, ask yourself what happened.
Sorry to see some idiots like this give people a bad name, I had thought till now That I was the only one to have people like this contacf me over some pity thing. But I am fortunate because this person dies not have an accoint with me under either of these terms
Jon Awesome Blog post and Book review. Looks Like another one to add to the list. I got Be Obsessed or Be Average this past weekend
Nice, yeah man I got that one too…And the new Ryan Blair book too.
Thanks so much for this review. I wrote this book to specifically help someone who would just happen to find it in a book store. I am very glad it helped you.