Reading. Jon Olson talks about the power of knowledge often here. If you are not expanding your knowledge base, then you are an active participant in your own obsolescence.
While Jon and I both read books, I tend to read research reports/publications more. There is a multitude of places to find studies on just about anything you could ever want to learn or understand better. Yes, it can be somewhat -dry- reading, as they are written to impart the facts and findings, and not to entertain for the most part.
I spent the weekend evaluating a report (and support data) recently released by the State of Colorado, Office of Economic Development and International Trade (OEDIT), titled “Rural Economic Resiliency In Colorado”. Sounds exciting, doesn’t it?
Ok, maybe not so much. It was part of some research for a presentation I want to offer the Chamber of Commerce where my offline venture is located. The talk will be about building long-term community resiliency and growth within a currently limited market. Yeah, still not that exciting, I know. It was what happened after my eyes glazed over and my thoughts began to ramble that I found . . . interesting.
After returning with a fresh
cup pot of coffee, I noticed that the diagrams and lines of thought scribbled on the various whiteboards and flat surfaces around my office had two distinct patterns. One being the presentation and how the report added value to the concept. The other was manifesting the data discussed into the social media community I am developing to enhance my own business presence.
Holy guano Batman! Traditional business aspects DO convey to the internet!
Ok, I already knew that, and I am sure you do as well. But we tend to overlook at what depth that can actually take at times.
Community/business development, online or off, takes planning, time, and effort. As this report demonstrated, the difference in how it is approached will determine the effectiveness of the campaign, and the future. Not only can failure to properly prepare not achieve the goals, it can leave you in a position far worse than where you started.
The more information we have, the better prepared we are to make the best choices along the journey. Learning (not just reading) from others helps to broaden our outlook. We can begin to identify the steps to achieve our goals and continue onward. The focus of our actions becomes targeted to success.
If you look through the archives of this blog you will find the many articles Jon has about various books that can help you, and as such, your business, grow. The resources to attain knowledge are almost endless on the internet today. It is, however, up to YOU to make the effort to better yourself.
No, you don’t have to read reports from academia. Nor are you -required- to read, or do, more of anything. You can keep on doing what you have and continue to get the same results.
Oh, almost forgot the point of all this over that report!
You never know where you may find that nugget of information that makes something come together. Sometimes, it’s the craziest chain of events that cumulates in inspiration. Because I am a tad strange, and actually LIKE reading such things, the insight gained with regard to what others have successfully put into play has already presented potential avenues of opportunity to explore, online and off. Ones I would possibly never have considered prior to this.
If you truly want to “walk the walk” as you travel down this path on the journey, reading, listening, and expanding your knowledge is fundamental to your future. The amount of effort you are willing to invest today will be directly seen in the results of tomorrow.
With Sincere Thanks
“The only limits we have are those you impose upon yourself. Remove the limits!”
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