I’ve read a lot of books over the past 2 decades. It’s a huge passion of mine as you can tell and it’s something that I truly believe can change your life….What you read and put into your mind has a huge effect on your business and life.
One of the first books I ever read was Jeffrey Gitomer’s Sales Bible way back in the early 2000’s. It changed everything I thought about ‘sales’ and I credit that book for helping me fall in love with self education.
So when I learned about Anthony Iannarino’s ‘Only Sales Guide You’ll Ever Need‘, I was excited to read a book that had reviews similar to Gitomer’s classic.
This did not disappoint.
What was so amazing about Anthony’s book was the way he framed sales as a personal journey in excellence.
What do I mean by that?
Sure sales is ‘learned’ and it’s a skill that you can improve upon daily, but Anthony argued that the biggest battle you will face to become a skilled salesperson happens between your two ears. How much you invest on ‘yourself’ will have a direct result on how effective you become at sales!
Your personal development and character skills have to be learned so that you provide value for your customers.
He breaks the book down into 2 parts.
The first half of the book deals with your ‘mind-set’, and developing the skills needed PERSONALLY to build your sales success. These are the behaviors that you exhibit and draw people towards you.
The second half of the book taught you the ‘skills sets‘, essentially the nuts and bolts of effective sales.
Let’s be honest, sales scared the bejeezies out of people. The ‘Always Be Closing’ pressure tactics. The cold calls. The slick pitches…You can understand why a lot of people in business not only shy away from sales but avoid it like the plague…
However this book truly brought sales into focus of not only an essential skill for business success, but also a rewarding experience for both….Salesperson and customer.
And that’s the huge take away! If both parties aren’t winning, the massive benefit of a sale is lost.
Interesting enough, that was the big message in Gitomer’s Sales Bible too! I loved both books because of this. We don’t need to be snake oil salesmen to prosper in business, we just need to make sure our clients win and we’re working on our skills daily!