Video Killed The Radio Star...But What Did It Do For Your Business?

I’ve had quite a journey to get to the blockchain…

Before this I was and still am, in the affiliate marketing business. It’s been my life for 20 years now and has no signs of slowing down…

But ‘Jongo’ was once…In another industry. And that was the music business.

I was a writer for a popular music magazine plus an artist manager for years. heck I even tried my hand at DJ’ing now and again…And it’s funny, because I actually found affiliate marketing by trying to find ways to promote my artists on the internet.

Yes, we’re talking around the years 1997-2001….So that was new territory for a lot of us in the music business…

One of the tools we tried to secure for our clients was a ‘music video’. Now let me explain…You see, as a manager for an artist, you got paid between 10-15% of whatever that artist brought in. And the bulk of their income was from music sales (if they were independent) and touring revenue. And guess how you sold records or got people to show up to your shows….

The music video!

This was basically a big flashy advertisement for your artist. With the goal of being played on video music stations (yes they used to play actual music videos on these channels) and of course, radio spins.

What the HECK does this have to do with Steem? Or your affiliate marketing business?

You see, we talk a lot about content creation and being in front of your customer base / subscribers as much as possible…And that’s what a video was back then!

Being in FRONT of people!

Reminding them you had something they needed. The more exposure you got through videos and radio plays, the more record sales and tours you could sell!

fast forward to today’s day and age you find the same kind of ‘exposure’ but now it’s in the form of social media.

Want to get more people subscribing to your mailing list? Deliver more value through your webinars and social media output.

Are you looking for more sales in your marketing funnel? Create campaigns that are shared and talked about in your niche.

Need more followers on your Steem account and social media platforms? Engage with every single person that responds to you or even better…Reach out to others!

You see, back in the day…Our goal in artist management was to secure the video deals…Because we KNEW, that was the key to generating more interest and sales. The same example should be used within our businesses in today’s environment…Create. Deliver. Engage!

However here’s the best part about using this game plan in 2020….

A music video back in the day (a cheap one) cost tens of thousands of dollars to produce. Sometimes hundreds of thousands….

We can;

Create!

Deliver!

Engage!

For next to nothing and we have so many platforms to choose from…

All it takes is your creativity, effort and embracing these new forms of advertising and social engagement.

Video may have killed the radio star…But I think it’s a blessing in disguise for social media stars 😉

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